Nigo, whose real name is Tomoki Nagao, was heavily influenced by hip-hop culture, movies, and urban fashion when creating BAPE. The brand's iconic logo, a stylized ape, was designed by SK8THING, a graphic artist who has collaborated with many prominent brands. The ape motif became synonymous with BAPE and has since been featured on a wide range of products.

Rise to Popularity

BAPE's breakthrough came in the late 1990s and early 2000s when it caught the attention of international celebrities like Pharrell WilliamsKanye West. The brand's limited-edition releases and exclusive collaborations created a sense of scarcity that fueled its cult-like following. BAPE's signature camouflage pattern, known as the "Bapesta," became instantly recognizable and a staple in streetwear culture.

Global Expansion

In 2005, BAPE opened its first flagship store outside of Japan in New York City. This marked the beginning of the brand's global expansion. Over the years, BAPE has collaborated with major brands such as Adidas, Nike, and Supreme, further solidifying its place in the fashion world. The brand continues to innovate while staying true to its roots, making it a favorite among streetwear enthusiasts worldwide.

Legacy and Influence

Today, BAPE is more than just a clothing brand; it's a cultural movement. Its influence can be seen in everything from music to art, and it continues to inspire new generations of designers and creatives. With its bold designs, cultural relevance, and relentless creativity, BAPE has cemented its place as a pioneer in the streetwear industry.